MS First Capital Celebrates Partnership and Community Spirit!
The energy at a sold- out Jalan Besar Stadium on 5th June was absolutely electric as the Singapore Men’s national team took on People’s Republic of China team in an international friendly match! We were thrilled to stand shoulder-to-shoulder with MSIG Asia and MSIG Singapore, as we rallied behind the Lions in a spirited display of local football.
The Player Escort Ceremony
Demonstrating the strong sense of connection across our three entities, the children of our staff proudly participated in the official Player Escort Ceremony. Taking to the pitch alongside the players before the start of the match, they enjoyed a once-in-a-lifetime experience and played an important role in one of football’s most iconic pre-match traditions.
As part of the MSIG network in Singapore, we are proud to make a meaningful impact on Singapore football and the wider sporting community.
We’re excited to share that MS First Capital has entered into a three-year partnership with the Football Association of Singapore (FAS) to strengthen local football, and we are proud to be part of this journey!
With Singapore’s qualification for the AFC Asian Cup reigniting national excitement around football, this is a particularly meaningful moment for us. Having been established in Singapore for 75 years, MS First Capital has grown alongside the nation, supporting businesses, communities and industries through generations. This partnership builds on our strong and established position in Singapore’s non-life insurance market, where we are ranked No. 1 as a Group combined with MSIG Singapore
It reflects our continued commitment to contribute to Singapore’s progress, now through sport, and to be part of a broader movement to bring football back as a shared national passion.
